About rockford GROUP

Here for everyone.

Welcome to Rockford Group Investment Advisor, where we specialize in “Finding Direction for Your Finances.” Our mission is to educate and empower hardworking Americans, helping them navigate their financial journey with confidence and knowledge. We believe that financial success starts with financial literacy, and we are dedicated to providing personalized solutions to achieve your unique goals.

Our Mission: At Rockford Group Investment Advisor, we are committed to guiding individuals, businesses, and municipalities towards financial independence. Through comprehensive financial guidance and educational resources, we empower our clients to make well-informed decisions that pave the way for a secure future.

Our Vision: Our vision is to be the premier financial advisory firm, renowned for our unwavering dedication to our clients’ best interests and exceptional service. We strive to be a driving force in improving financial literacy across our community, promoting financial well-being for all.

Rockford V. Stites

Our founder, Rockford Stites, grew up in a rural Selma, Indiana, and witnessed firsthand how families struggled to make their money work for them, rather than working for their money.  

Although he always had an interest in the stock market and economy, he never pictured having a career in the financial industry.  Now, with 20 years of experience in helping people with their finances, he couldn’t imagine doing anything else.

Rockford has a Bachelor’s of Science from the Purdue University School of Engineering & Technology.  Rockford is a member of the Investments & Wealth Institute and the National Tax-Deferred Savings Association.

Rockford’s wife, Bonny, teaches math.  They have two daughters, Vivian & Virginia, with whom they love to travel around the country.

About rockford Group

How we stand out.


Fiduciary Responsibility

As a Registered Investment Advisor (RIA) we operate as a fiduciary, meaning we are legally required to make recommendations that are in your best interests, 100% of the time.

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Independent & Transparent

Our advisors are fully independent and able to work with a multitude of companies, strategies, and solutions, meaning the advice is always objective and client centric.

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Education Focus

Our goal is to educate you about pertinent financial concepts and strategies, empowering you to make the best financial decisions for yourself, and allowing you to be an active participant in your financial journey.


We’ll point you in the right direction.

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